BSBA Major in Marketing Management - Weekend Class
The Bachelor of Science in Business Administration Major in Marketing Management – Weekend Class at Notre Dame of Marbel University (NDMU) is designed specifically for working professionals who aspire to earn a business degree while balancing career and personal commitments. This flexible weekend program equips students with essential skills in marketing strategy, consumer behavior, brand management, digital marketing, and sales leadership. Through a practical and industry-aligned curriculum delivered on weekends, students are empowered to immediately apply classroom knowledge to their current jobs and advance their careers without interrupting their workweek.
Program Objectives
The weekend BSBA-MM program aims to:
Provide working students with a solid foundation in marketing concepts, tools, and techniques.
Develop critical thinking and decision-making skills in the context of real-world marketing challenges.
Enhance students’ abilities to craft and implement marketing campaigns for products, services, or brands.
Equip learners with digital and social media marketing competencies relevant to today’s market trends.
Foster leadership, communication, and entrepreneurial capabilities in a flexible learning environment.
Promote ethical marketing practices and customer-focused strategies aligned with global standards.
Career Opportunities
This program enables working students to advance or transition into roles such as:
Marketing Officer / Coordinator
Brand or Product Manager
Digital Marketing Specialist
Sales Supervisor / Sales Executive
Social Media Manager
Marketing Communications Officer
Business Development Associate
Entrepreneur / Start-up Founder
Market Research Assistant
Public Relations Coordinator
E-commerce Specialist
Whether you're upskilling for a promotion or planning a career shift, this program gives you the marketing expertise to thrive in today's competitive business world.
