BSBA Major in Marketing Management
The Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM) at Notre Dame of Marbel University (NDMU) is a dynamic four-year program designed to prepare students for the fast-paced world of marketing and business strategy. The program focuses on developing skills in consumer behavior analysis, brand management, sales strategy, market research, digital marketing, and entrepreneurship. With an emphasis on innovation and communication, students learn how to craft compelling marketing campaigns, build strong brands, and contribute to business growth in a competitive market environment.
Program Objectives
Graduates of the BSBA Marketing Management program are expected to:
Apply marketing principles and strategies to solve business challenges and capture market opportunities.
Analyze consumer behavior and market trends to create effective marketing plans and campaigns.
Develop skills in brand development, digital marketing, advertising, and sales management.
Exhibit entrepreneurial mindset and business innovation in marketing-related initiatives.
Communicate persuasively and work collaboratively in diverse teams and business settings.
Uphold professional ethics and corporate responsibility in marketing practice.
Career Opportunities
Graduates of BSBA-MM are well-prepared for careers across various industries, including retail, media, technology, and corporate enterprises. Career paths include:
Marketing Officer / Manager
Brand Manager
Sales Manager / Executive
Digital Marketing Specialist
Social Media Manager
Advertising Executive
Market Research Analyst
Public Relations Officer
E-commerce Specialist
Product Development Manager
Entrepreneur / Business Owner
Marketing Consultant or Strategist
