The Bachelor of Science in Business Administration (BSBA) Program provides students with training in core principles of business and with critical and analytical skills. Graduates are prepared for employment in management, marketing, finance or human resources and for successful small business ownership.
Through lecture, discussion, simulations, case studies and other “hands-on” activities, students learn how to manage a business, manage employees, market products and services, perform basic accounting functions, write a business plan and understand contracts.
The Marketing Program prepares the students to understand the role, concepts and theories of modern marketing. The graduates are expected to be responsive professional marketers to the total business environment by providing technical skills and competencies in the areas of marketing. Theory is blended with actual business and corporate experience to give the students a broad and enriched career in marketing.
The program aims to:
- help the students to seek employment and entry level or positions of responsibility as marketing manager, marketing executive or marketing director;
- guide the students in organizing or managing entrepreneurial activities if they decide to be self –employed; and
- equip students with knowledge of the principles and concepts of marketing and a dual- learning system through practicum internship program and alliances with prestigious business industry partners.
Complete Subject Catalogue for BSBA Major in Financial Management (Click to Download)
Complete Subject Catalogue for BSBA Major in Marketing Management (Click to Download)